5/2/2023 0 Comments Chill memeThe meme was branded to us by our friends, by ourselves and by a major company. It stuck to us and our culture for a reason. “Netflix and chill” wasn’t a meme that came and went like most do. The usage of this word and the embedding of it within our culture gave free publicity to Netflix and made it the go-to place for video streaming, according to the blog. “Instead of ignoring or worse, turning away from the term, they embraced it, posting a Netflix and chill meme on its official Tumblr,” according to ReferralCandy Blog. The streaming service saw the meme as a chance to market to young viewers, and that’s exactly what it did. Netflix, like any savvy company, saw an opportunity to capitalize on that. “While celebrities were breaking up, the rest of America was hooking up thanks to the popularity of ‘Netflix and chill,’ the text code for ‘Let's 'watch' a movie and make out (or more)," according to Glamour.Īs you can see the meme went viral and took over our culture. Those posts were being replaced with more and more memes of couples talking about their relationship, or situationship, in a casual, much less serious way.įrom condoms wrapped in the Netflix logo to pregnancy being blamed on the streaming platform, “Netflix and chill” dominated both the internet and reality. In 2015, cringe Tumblr #realtionshipgoals posts were no longer as popular as they once were. Casual sex isn’t a new phenomenon, but “Netflix and chill” put a name to it and sort of made us expect it in our sex lives. We probably didn’t realize it in 2015, but all the “20 minutes into Netflix and chill” memes sparked a culture that’s been in the works for years. So by all means, yes, “Netflix and chill” is a pretty big deal.Īs far as culturally, “Netflix and chill” had a huge impact on us in regards to casual sex and the economy. Couples opted for steamy nights “Netflix and chilling” and, above all, weren't afraid to say they liked it online.įive years later, this euphemism for casual sex is still being used. “Netflix and chill,” the meme which began on Black Twitter, became an official catchphrase by 2015. “2015 saw a massive surge toward online-only platforms, with Netflix nabbing a trio of critically-acclaimed, social media-friendly hits," according to Bazaar.īut this increase in great movies and shows wasn't the only thing to have brought attention to the streaming service. That’s right, we’re transporting you back to 2015 - the era of “Netflix and chill.” Articles were written, and older people began using and trying to understand the phrase.I’d like to say that in 2015, everyone was hooking up with each other due to some sappy reason, but the truth is, the internet made us do it. It gained such popularity, that it entered widespread usage. This led to memes in which people captioned photos or gifs of surprised reactions with things like: “I thought he meant netflix and chill,” “When you find out what netflix and chill means,” and “When he says netflix and chill and you come over and he ain’t even got a TV.”īy 2015, it was understood that N etflix and chill often meant more than just relaxing and watching a movie or show. People who understood the literal sense and not the slang sense, did not realize they were being sexually propositioned until later. At this point, it didn’t involve other parties of people.īut in 2014, the meaning evolved to include romantically chilling with another person, and, not coincidentally, it also gained reputation as a bait-and-switch. It was also self-referential, and not part of a request, as it would later become. Eventually, by 2012, N etflix and chill became a set phrase, though the definition stayed the same. This continued for a while, and variations of the phrase that amounted to “watch a movie and relax” circulated on Black Twitter. In this initial form, it is not yet a set phrase, simply a combination of the words Netflix and chill with their distinct definitions. The term’s first recorded instance is in 2009 on Twitter.
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